Welcome to the Artivtech
Brand Guidelines
Artivtech is a technology and software company built around creativity, innovation, and purposeful problem-solving. Our brand identity brings together the ideas, values, visuals, and design principles that represent who we are and how we work.
This Brand Kit is the foundation for using the Artivtech identity consistently across every touchpoint — our website, software products, and digital platforms, as well as social media, marketing materials, presentations, print, and beyond. Inside, you’ll find our core brand elements: the Artivtech logo, color system, typography, imagery, and graphic assets, along with guidance on how to apply them correctly.
Following these guidelines protects the consistency, recognition, and integrity of the Artivtech brand — and gives our team and partners a clear framework for creating with it. Please use the approved assets and follow the usage, spacing, sizing, color, typography, and placement guidance provided throughout this kit. Avoid modifying, distorting, recoloring, or recreating brand elements in ways that change their intended appearance.
Whether you’re part of the Artivtech team, working with us, or creating something that represents Artivtech, these guidelines exist to ensure that every expression of our brand feels clear, confident, modern, creative, and unmistakably Artivtech.
— The Artivtech Team
Legal Brand Guidelines
ARTIVTECH, the Artivtech logo, and any other trademark owned by Artivtech and its affiliates (the “Artivtech Marks”) and other brand materials such as logos, trade dress, the Artivtech look and feel, and other aesthetic features unique to the brand (the “Brand Assets”) are the exclusive property of Artivtech Solutions Pvt. Ltd. You must have permission from Artivtech before using any of the Artivtech Marks or Brand Assets except as permitted here.
Do’s
- Always follow these Brand Guidelines when using the Artivtech Marks and Brand Assets.
- Use the Artivtech Marks to inform people that you are an Artivtech user, customer, or partner, and/or that you use Artivtech’s products, but such use must comply with these Brand Guidelines and cannot imply that you are Artivtech, or somehow sponsored by or acting on behalf of Artivtech.
- Use the Artivtech Marks properly to describe your use of our platform or products — for example, as an adjective (“built on Artivtech,” “an Artivtech integration”) rather than as your own brand name.
- Use the Artivtech Marks and Brand Assets only in the context, format, and applications described in this kit, and only with prior written permission where required.
Don’ts
- Incorporate the Artivtech Marks, or any mark confusingly similar to them, into the name of your brand, company, organization, product, app, bot, URL or domain name, event, logo, social media account, or trademark.
- Adopt any trademark, trade dress, logo, domain name, or other feature that is confusingly similar to the Artivtech Marks or Brand Assets.
- Market any product, service, or brand under a trademark, trade dress, logo, or other feature that is confusingly similar to the Artivtech Marks or Brand Assets.
- Copy or imitate the look and feel of the Artivtech website, software products, or marketing — including but not limited to color combinations, graphics, iconography, sounds, imagery, typefaces, or stylization used by Artivtech (or anything similar thereto).
- Use the Artivtech Marks or Brand Assets in a manner that is inconsistent with Artivtech’s Terms of Service, or that is false, misleading, defamatory, or otherwise damaging to Artivtech’s reputation.
- Use the Artivtech Marks or Brand Assets on merchandise, or in any way that suggests an official partnership, without prior written permission.
For permissions beyond what’s outlined here, contact [info@artivtech.com].
Logo
Our logo is a core visual element of the Artivtech brand, representing our identity across digital and physical experiences. Designed to work across a wide range of applications, it can adapt from small digital placements and sign-offs to larger displays and marketing materials. The following section outlines how to use the Artivtech logo consistently, including guidance on variations, sizing, spacing, placement, and clear space to ensure it remains clean, balanced, and recognizable wherever it appears.
Clearspace
The clear space is created using the space between the Artivtech icon and wordmark as the measurement unit. This spacing is extended evenly around the logo to define the minimum area that should remain clear of other visual elements.
Logo Color
There are six primary color pairings for the Artivtech logo. When in doubt, use one of these.
- White on Black
- White on Blurple
- Blurple on Light Blurple
- Black on White
- Black on Blurple
- Blurple on White
Icon Color
There are six primary color pairings for the Artivtech logo. When in doubt, use one of these.
- White on Black
- White on Blurple
- Blurple on Light Blurple
- Black on White
- Black on Blurple
- Blurple on White
Typography
Typography plays an important role in defining the Artivtech visual identity. Our typography system combines Poppins and Inter to create a clean, modern, and approachable visual language across the brand.
Poppins is used for the Artivtech logo and headings, giving the brand a distinctive and confident character. Inter is used for body text and supporting content, providing excellent readability across digital platforms and different screen sizes. Together, these typefaces create a consistent balance between personality, clarity, and modern technology.
Artivtech
Heading
Inter font style
Color
Color is an essential part of the Artivtech brand identity, helping create a consistent and recognizable visual presence across every touchpoint. Blurple is the foundation of our color palette, bringing a bold, vibrant, and modern character to the brand while reflecting our creative and digital-first approach.
Use Blurple and the approved supporting colors consistently and intentionally across digital products, marketing materials, and communications to maintain a clear and cohesive Artivtech brand experience.
Blurple
Hex #5865F2
R88 G101 B242
C74 M61 Y0 K0
PMS 2726C
Color Palette
Our core palette forms the basis of our color strategy and should serve as the first impression across core brand touchpoints. Its consistent usage establishes a recognizable visual cue for the Discord brand, and is complimented by our secondary palette.
The information to the right shows the approved color values for each color in the palette in Pantone inks (for solid color printing), CMYK (for four-color process printing), as well as HEX and RGB (for screens).
Always use the correct color mode and ink formulation for the appropriate application type to ensure color consistency across all media.
CMYK: 74 61 0 0
RGB: 88 101 242
HEX: #5865F2
CMYK: 68 60 0 0
RGB: 101 113 243
HEX: #6571F3
CMYK: 10 9 0 0
RGB: 224 227 255
HEX: #E0E3FF
CMYK: 0 0 0 93
RGB: 18 18 18
HEX:#121212
CMYK: 64 0 64 0
RGB: 87 242 135
HEX:#57F287
CMYK: 0 9 75 0
RGB: 254 231 92
HEX:#FEE75C
CMYK: 0 70 0 0
RGB: 255 76 210
HEX: #FF4CD2
CMYK: 0 85 62 0
RGB: 237 66 69
HEX: #ED4245